December 30 at 6:22 pm
- discussionleader.hbsp.com
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Despite a renewed focus, corporate culture still continues to be one of the most misunderstood words of our time. It is not merely a set of passive statements spoken passionately. The culture of a company is simply the 'way individuals, managers and teams act' on a daily basis aggregated on a macro level. And "trust" should be the cornerstone of these actions. - antonio
December 30 at 5:47 pm
- discussionleader.hbsp.com
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Utilize the newest technology to tell that ancient story in a new way. For example, if your firm serves businesses but does not have a marketing message that can be consumed over a BlackBerry then you're behind; if you serve consumers and don't have applications in the Apple App Store, you're out of touch. - antonio
