Large CMS vendors are similar to message board vendors (Propsero, Web Crossing) who have run out of customers and find their market vaporizing. They have no CHOICE but to retool and add "social" to their offerings. This is all part of "bringing social to software" the repercussions will reverberate throughout the software world. In the beg of Aug we'll be able to put the Facebook F8 announcements and shipping of dynamic privacy - into this context. I believe our briefing will clarify a worldwide trend which has 'traditional social networking" stagnating - and a whole range of "social features" appearing inside of all legacy code, be it portals, enterprise, productivity, utilities and game software. ALL software will be social. IMHO I'd send this back to Twitter - but guess what? - Marc Canter
Good points Marc, I agree that it software should be socialized. This statement is not true however: "who have run out of customers and find their market vaporizing." - Jeremiah Owyang
Large CMS vendors are actually doing very well. New CMS projects are being driven by companies looking to better use content to improve the customer experience. This includes adding targeting/personalization capabilities, website optimization, RIA, etc. - Tom Wentworth
The only way I am likely to anoint you is...OK - let - Dennis Howlett
via twhirl
You didn't complete your thought Dennis, eh? In either case, welcome back from your long deserved vacation. I found the best way to come back to work was to ease back into it. - Jeremiah Owyang
Sarbanes Oxley is preventing many companes from going social - paul mooney
you forgot the wealth of open source cms solutions out there, much easier to extend social features within those - as for desire for enterprise to add social to the toolkit offered to employees, desire yes but resisting due to ignorance, fear and risk tolerance - needed though to provide better collaboration - think of something as simple as ff for those you work closely with - mike "glemak" dunn
your welcome jeremiah - good post btw - i think this is a critical need for enterprise it relevance on a go forward basis especially as gen y enters workforce - they work differently, expect toolkits similar to what they get personally - to many it practitioners are blind to this requirement - if you're on ff reading this i assume you're not btw ;) - mike "glemak" dunn
We all know that there are values embedded in software. The values in a traditional CMS are straight out of the industrial era. These are in direct conflict with the embedded values of social software. I see a huge disconnect, and think that attempts to blend such "different" types of solutions is like trying to combine oil and water. - Kevin
Clickability, a CMS SaaS vendor, has a bunch of media and enterprise clients. They offer social media tools: http://www.clickability.com/pr... . Also, their "Print This, Save This, Share This" tool you see on most news media sites may have been the first example of "social media." (disclosure: I work for their PR firm). - Kawika Holbrook
