May 30 at 4:22 am
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"As the Social Era emerges the fundamentals of advertising will shift from a game of impressions to a process of relational referrals. Relational referrals come from fixing a problem or satisfying needs know and unknown. Relational referrals have and will continue to scale with enormous influence, one to one to millions and that influence can create or shift entire markets at the click of a mouse." - Jay Deragon