Traditionally journalists — especially print — have hid behind bylines and their professional personas. In the name of objectivity, journalists were told to keep their personal lives separate from their professional work. Journalists just reported the news and that was that (just the finished product, not the journey). That worked fine in a pre-Internet world. But honestly, how many people on Twitter have a lot of followers acting like that? Virtually none. Same with bloggers. The Web is an interactive medium, and who wants to interact with a robot? - Patrick Thornton