I like this quote: "Social Software has made community a strategic imperative for many organizations." I just find many organizations are flailing around with this realization, but most have not yet figured out a way to make it a strategic asset, despite it being an imperative. Companies clearly need to (and some actually want to) explore the ways community makes them better for the effort. It's usually at this point they realize that their businesses will have to change significantly for it to happen. - Dion Hinchcliffe
Dion, I think what is missing is approaching it through augmenting existing processes, one at a time - Ross Mayfield
And I should be clear that I'm not negative on the prospect at all. I think that we're actually close to the point that if you haven't started building communities (particularly customer communities) you may miss the boat. Just that it's more transformative than most are initially expecting. - Dion Hinchcliffe
Another word for transformative is subversive which may explain the delay in embracing communities. Having written a pretty good book on the topic over ten years ago, my view is that there is a lot of blame to go around in terms of the delay in embracing this, but one should not under-estimate organizational politics and power - John Hagel
Just read a book called True Enough by Farhad Manjoo where the premise is essentially that - i.e. people tend to self-select their news based on their existing views and this effect is aggravated by their growing power to create their own reality and the incentives by publishers and producers to cater to what people are looking for. The Internet is definitely mentioned but I'm on travel and don't have the book with me, so can't cite specifics. http://www.amazon.com/True-Eno... - Tam
