joubert berger

A really great example of transparency which should create long term loyalty. - AJ Kohn

This is a great example of why you want great PR people to work with. The S3 group has one of those PR teams and my guess is they had a hand. - Christian Anderson via fftogo

I think the guys at Twitter are trying, I was thinking of Comcast, who says nothing until they shut you off, deliberately, never apologizing, offering a refund, or explanation. If anyone from Comcast is listening, ultimately this is who you're going to be competing with. You're totally not ready for it. - Dave Winer

Seems Comcast IS trying though. Here's a NYT article, where they talk a little bit about Comcast's recent efforts to pull themselves up from the bottom of customer satisfaction ratings: http://tinyurl.com/nytcomcast - Ninjitsu Jason Huebel

Pity that Apple can not do the same after their iPhone and MobliMe debacle. - joubert berger via twhirl

This is a good PR move by being more transparent and open with your customers when something goes wrong with the service your company provides. It pisses the customers less than if you are hiding the problems the customers are facing. When customers understand what's going on, then they tend to be more accepting or else they will walk to another company. - imabonehead

I think a lot of the bigger companies have tried the lame-o-Twitter approach, but the Exxon Valdez event & other experiences have convinced many that good communication can be cheaper in the long run. It's hard to battle the old "knowledge is power & need-to-know only". Amazon used to delete bad reviews and do slimier stuff. Now Amazon shows (a) the most popular good review (b) the most popular bad review - because many people like it. - Mitchell Tsai

Amazon needs to spend some time and resources to bring S3 in line with Web 2.0 developers' expectations for reliability and scalability. - Bill Sodeman

Increased transparency is also beginning in the areas of executive coaching versus traditional psychotherapy. During the past 10 years, there's more effort by coaches to bring their own issues into coaching sessions (e.g. ok, your discussion of issue X is making me fearful & yada yada). We've had 30+ yr veteran psychotherapists come to coaching seminars to learn how the new methods work. People often connect more deeply & faster with transparency (but can be initially scary for the one being transparent) - Mitchell Tsai