Micah Baldwin

"With most analytics programs, they are almost never apples to apples, which makes answering the question really difficult. Yet, there are many similarities between Google Analytics and Lijit Network Analytics. We are both tag based systems (meaning we both use javascript to measure visitors, pageviews, etc.) Often, when there is this level of discrepancy (usually the difference is +/- 10%), it is usually due to one of two things: 1) an incorrect installation of Google Analytics or Lijit (in this case, given you use blogger, probably not the case); 2) the placement of the javascript itself. Because code is loaded sequentially when a page loads, javascript closer to the top of the page loads before javascript lower on the page. Your GA installation is literally the last line of code, whereas Lijit is installed much higher. Given your average Time on Site is 3 seconds, it could very well be that GA is just under counting visits and pageviews. The best way to use both GA and LNA is to see..." - Micah Baldwin