I introduced a similar iPhone application at Startup Weekend Memphis this June. Pushing the power back in the consumer's hands will force corporations to compete on things other than price. When everything is even how will your business survive? - Bob Hazlett
I couldn't agree with Trevor more. Banner ads are old news and are becoming less and less effective. Advertisements that integrate with content, give the user something useful, exclusive and unique are the way to go. - Bob Hazlett