This is a great well thought out and balanced post.
There are always a lot of angles to consider, word of mouth is always the strongest way to gain visibility, but then you also need continued support with reputation management and another pair of eyes to take your vision and put into a well thought out and concise press release and even conversation with those who would not only be interested in your technology, but can benefit from it.
I think there is definitely room for both--of course if done correctly. - Pierce Mattie via FriendFeed MT Plugin