I disagree. Marketers that work within the parameters of acceptable behavior and link with their customers naturally in these modes will do well. - Matt McGinnis
Summary: "One way to check out if a PR firm understands blogging, etc, is to see if they have a blog of their own. Many don't, or if they do, they post very infrequently, and usually after meetings abut what they will blog about. Yet nearly every PR firm offers a new/social media practice to clients and claims that they understand this medium. This is BS imho." Tom Foremski - Christian Anderson
So what does Tom know. A patron of a restaurant doesn't make him a chef. - Amanda Chapel