Business Week had an article recently about; Making Social Networks Profitable - which talks about Google’s (patent pending?) social user ranking system to identify influencers for more targeted Ad Delivery. It’s altogether unsure exactly which patent they are talking about, but some recent patent publications may shed some light on the matter. - David Harry
“SNIP - There’s an old joke Economists find highly amusing: ‘A recession is when your neighbor loses his job, and a depression is when you lose your job’ It ain’t sounding so funny these days… But wait. It’s not that bad for search marketers, depending on how the industry deals with it as a whole,...” - David Harry
Google Image Search has a new option that allows you to restrict the results to photos: just select "Return images that contain photo content" from the advanced search page. - David Harry
SNIP - Rather than leave it all to the algorithm, it often pays to pick the single most relevant page you want to rank, and 301 all the other similarly-themed pages to point to it. Here's some instructions on how to 301 pages.
By doing this, you focus link equity on the most important page, rather than splitting it across multiple pages. - David Harry
Have you ever wanted to match up internal search terms (i.e., terms that people searched for from your site's internal search feature) with their corresponding external search terms (i.e., terms that people used to find your site in the first place)? - David Harry
SNIP - Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to create a contest for the sake of creating a contest without much thinking behind it. - David Harry
A while back that ever popular topic emerged and once more.. SEO is dead (or does it suck? They’re kind of interchangeable). Has SEO really come to it's end? Before we start nailing that coffin too tightly shut, some introspection might be in order. If you’re an SEO that has lost your way… allow me to redirect (a little mental 301 for ya). - David Harry
Historically search engine rankings are a key metric to measure your SEO succes. But do we need to continue tracking and reporting them? Do we need to make ourselves and, more important, our clients worry about rankings? - Eduard Blacquière
we have begun some testing on geographic and personalized search elements - while rankings are in flux, it can still be used as a secondary metric to a certain degree.. so far the data is interesting though... - David Harry
Contrary to all the press that Google just wants to raise their click revenue, this kind of thing argues that they actually want to increase quality results for searchers first. - Brian Carter
via Bookmarklet
New! A new browser fro Google, Google Chrome. What will this mean for SEM. What will the new Google browser have in the tool bar? What info will it send back to base? - Laurie McArthur
via Bookmarklet
I don't think it is about what more they can from us, they already do a pretty good job on that. IMHO, it is just a new, fun way to publish an RFC, and get people thinking about the direction they would like the browsers to take. Maybe it will turn into Firefox 4.0 or something... - John W. Serra
Well, yeah! I read it Dave, and I'm somebody. I'm Laurie McArthur, Mate! I read a while back about getting some conversations going, either in this room or SEM. But who am I to instigate conversations among the greats? I'm just hangin in there man to see what I can pick up off the ground. Poor old Plurk's about had it. Can't get the privates fixed. Maybe we've all got to migrate to SR. That's SiteReference! Ya know, the SR, SEO blog! http://seo.site-reference.com/ - Laurie McArthur
