"yeah I think encouraging people to take a look at sponsors is fine, but suggesting people click through just for the sake of it won't help anyone in the long term. All ad tracking technologies monitor conversion rates and if you are getting lots of clicks but no conversions people won't want to pay for ads on your site anymore! So perhaps in the short term it might work, but in the long term you might get cut off! Essentially you would kill the pay per click business model. By all means take a look at sponsors, but only click if you have a real interest in that ad! If the ads are well targeted then that shouldn't be a problem!" - Winston
